Data-driven Research

We help our clients evolve their ideas into sustainable & successful digital businesses with engaging brand & product experiences by putting data at the core of every recommendation or strategy.

We value data & research above opinion

Launching any new business idea, brand or product can be challenging without having data to back-up opinions. Even transforming existing brick-and-mortar businesses online can highlight operational challenges. At Imperial Agency our team of strategists strive to ask the right questions and validate opportunities by putting data at the core of all decisions we make.

Our Approach

Put all creative and brilliant designs, websites and marketing visuals on one side, at the end of the day our clients are looking for Imperial Agency to assist them generating revenue or positive business results. For that reason all our work start with first challenging or validating opinion and reducing risks with the intelligent use, collection and interpretation of market and user data that assist us in creating impactful strategies.


At Imperial Agency we love to differentiate between data that assists our clients in driving business outcomes. We understand that data comes in many forms and via many sources such as client data, platform data, technology factors, market data, ethnographic observations and user feedback. Our data analysts, user-experience strategists, marketers and technologists are familiar with how to use these various sources of data to create winning strategies along with continuous improvements.

Market Analysis

Hypothesis mapping & validation
Marketing and sales audits
Current state analysis
Search data (SEO/SEM)
Social media research
Qualitative research

Consumer Experience

A/B rapid prototyping
Customer journey mapping
Ethnographic research
Customer experience roadmapping

Media Planning

Media strategy & planning
Media management & optimisation
Extension X

Our exclusive business continuity planning workshop asks the questions we don't know yet and what-if's that will evolve our model.

Our proven workshop is designed to map out your curiosities... connect them, build on them and watch them give birth to new ways of seeing new ideas. Remember that learning goes through the cycle of exploring possibilities to help you find new paths to broaden your thinking.