Brand Identity

Our branding agency creates visual identities, develops brand strategies and experiences.

Creating brand experiences

Our agency have been developing brand strategies for start-ups and other SME businesses in Sydney, Singapore, West-Africa and other areas around the world, taking brands from ideas to well crafted and strategically placed companies within their respective markets.

Our Approach

Truly unique and creative brand experiences require a strategic approach combined with market data to build memorable visual identities and brand narratives that create trust. With the vast majority of our clients deploying tech-apps and online based business models, our team ensures the identity works well in the online environment and is visually consistent across all mediums.


Our exclusive Rapid 10, Slow 20 and Design Sprint approach looks at various aspects of the market such as culture, behaviour, needs and empathy. The result of this branding process is a comprehensive brand guideline that can be used to design marketing websites, mobile applications and digital marketing activities.

Brand Strategy

Brand equity audits
Rapid 10 & Slow 20 Innovation Framework
Audience analysis
Competitive landscape review
Strategic direction

Communications Plan

Brand Narrative
Brand Voice
Communications guide

Brand Identity

Visual positioning
Visual identity system
Iconography & Illustrations
Brand application

Our success stories...

“I'm so thankful for to the Imperial team for helping us bring the Elinta brand to life. Couldn't have done it without them.

Director at Elinta.

“The team at Imperial Agency captured everything my brand means to me and my customers in a way I couldn't communicate... until now.”

Director at Entiprius.

“Imperial Agency managed to create a unique and fresh brand and story in a saturated market, great work.”

Director at Investn Property Group.

“We thought rebranding was going to be a difficult task, but our new brand captures our product strategy and company vision perfectly, our fintech now has a significant presence in the market.”

Head of Marketing & Business at Adecore Africa.